Once up on a time Email Marketing was very useful for online business, but over the period of time many email marketers have misused, because of which now a genuine email marketer who do good practices too face difficulties, hence it is not liked by many. Still email marketing has great opportunity which when properly used can yield great results.
Time has changed, and so the online business as well have faced lot of ups and downs. I was a professional blogger and was happily writing and enjoying my profession and sudden updates from search engine have forced me to change my profession.
But the only thing that have not changed is my attitude to look at difficulties and take on the challenges.
And the email marketing tool.
Indeed, once up on a time it was a great medium for reaching out to people with a newsletter for promotion of your product and for sale, it use to yield good results, but some people have made email marketing difficult by spamming.
People do not respect unwanted emails from any one.
Therefore while doing email marketing one should follow with ethics.
Don't send emails to a person who has not opted or have not subscribed himself by giving his email id over your subscription form on your website, which must use human verification methods, like CAPTCHA.
If you have gathered email ids from opt in subscriptions and then sending an email marketing newsletter, you should include a unsubscribe link, in event if a person don't want to receive your emails he can opt to unsubscribe from your email list.
And then after this much precaution rest of people who are reading your email marketing emails, have patience in them and will turn in to perspective customers.
In such event in past many of my friends use to describe email marketing as Any Time Money Machine ATM, as and when they wanted to make money online they would write an email marketing newsletter or a sales letter and send it to their subscribers and subscribers could do purchase or do money transaction based on the promotion.
It worked nice, now days it has become bit difficult as only emails which are not spam and are written unique and have useful information and recipients keep on reading, are not moved from Inbox of email, and those which do not meet criteria are sent to spam box, even if a person don't read email, emails services are programed to remove marketing emails.
In order to overcome these problems I did an experiment, following all rules of email marketing, Then it was observed that I had a big challenge of building a list of people who have themselves subscribed to the website, and the number was not enough too.
I thought of advertising the website, and I started advertising it on Google AdWords, and after few months I could develop a huge list of subscribers who had subscribed to the website by searching on Google, and that to be by searching particular key words in which the website is interested to sale a product.
So the reader and email recipient's subject of interest is matching as he was searching same key word, through which he landed on the website, and now in email also the subject is same, so the likely ness of a person to read such emails is more.
If an email recipient keeps on reading your emails over the time, they are termed as important emails, and sent in to inbox of email recipient, and if recipient do not read it will be send in to spam folder of email.
In order to build a list of people or subscribers I spent lot of money on advertising, I found advertising on Google AdWords was the best, it has given good results, I have good experience about advertising on Google AdWords so it was good thing this time as well, could make money online by this methodology.
After making such an email list of people who have requested in past for sending you an email, is a great tool to market your product, and it turns out to be great resource, and one can do good business,
There are many email subscription management services, one of free is feedburner.com, which works with blogs only. There is a good email marketing service provider, Awaber.com which helps you to develop opt in subscription forms, weekly automated follow ups and provide beautiful templates for an email news letter.
I started once again after the Google's crack down on search engine and I could start the business once again.
Where there is will there is a way, but they methodology works only when it is applied ethically.
Time has changed, and so the online business as well have faced lot of ups and downs. I was a professional blogger and was happily writing and enjoying my profession and sudden updates from search engine have forced me to change my profession.
But the only thing that have not changed is my attitude to look at difficulties and take on the challenges.
And the email marketing tool.
Indeed, once up on a time it was a great medium for reaching out to people with a newsletter for promotion of your product and for sale, it use to yield good results, but some people have made email marketing difficult by spamming.
People do not respect unwanted emails from any one.
Therefore while doing email marketing one should follow with ethics.
Don't send emails to a person who has not opted or have not subscribed himself by giving his email id over your subscription form on your website, which must use human verification methods, like CAPTCHA.
If you have gathered email ids from opt in subscriptions and then sending an email marketing newsletter, you should include a unsubscribe link, in event if a person don't want to receive your emails he can opt to unsubscribe from your email list.
And then after this much precaution rest of people who are reading your email marketing emails, have patience in them and will turn in to perspective customers.
In such event in past many of my friends use to describe email marketing as Any Time Money Machine ATM, as and when they wanted to make money online they would write an email marketing newsletter or a sales letter and send it to their subscribers and subscribers could do purchase or do money transaction based on the promotion.
It worked nice, now days it has become bit difficult as only emails which are not spam and are written unique and have useful information and recipients keep on reading, are not moved from Inbox of email, and those which do not meet criteria are sent to spam box, even if a person don't read email, emails services are programed to remove marketing emails.
In order to overcome these problems I did an experiment, following all rules of email marketing, Then it was observed that I had a big challenge of building a list of people who have themselves subscribed to the website, and the number was not enough too.
I thought of advertising the website, and I started advertising it on Google AdWords, and after few months I could develop a huge list of subscribers who had subscribed to the website by searching on Google, and that to be by searching particular key words in which the website is interested to sale a product.
So the reader and email recipient's subject of interest is matching as he was searching same key word, through which he landed on the website, and now in email also the subject is same, so the likely ness of a person to read such emails is more.
If an email recipient keeps on reading your emails over the time, they are termed as important emails, and sent in to inbox of email recipient, and if recipient do not read it will be send in to spam folder of email.
In order to build a list of people or subscribers I spent lot of money on advertising, I found advertising on Google AdWords was the best, it has given good results, I have good experience about advertising on Google AdWords so it was good thing this time as well, could make money online by this methodology.
After making such an email list of people who have requested in past for sending you an email, is a great tool to market your product, and it turns out to be great resource, and one can do good business,
There are many email subscription management services, one of free is feedburner.com, which works with blogs only. There is a good email marketing service provider, Awaber.com which helps you to develop opt in subscription forms, weekly automated follow ups and provide beautiful templates for an email news letter.
I started once again after the Google's crack down on search engine and I could start the business once again.
Where there is will there is a way, but they methodology works only when it is applied ethically.
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